Changes in the perception and usage of social media are complicating its use as a digital marketing tool for STEM. Digital marketers with insufficient knowledge of STEM industries need additional guidance on how to effectively leverage social media and give the best return on investment. Ineffective and misdirected programs are common in this sphere. Drawing on the trainer’s extensive experience as a go-between for STEM companies and digital marketers, this workshop looks at what social media can actually deliver to companies targeting these markets. The aim is to give project owners (e.g., marketers, sales people, copy writers) the insights they need to run their own social media programs or guide non-STEM digital marketers onto the right path.