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From Development to Market: Bridging the Communication Gap (english)

From Development to Market: Bridging the Communication Gap (english)

Details:

Developers and marketing and sales teams don’t always speak with one voice when it comes to their products and applications. The disconnect can lead to disagreements in how products are presented, delays in the creation of marketing and sales collateral, and even contradictory language used in different communications channels. Drawing on the trainer’s extensive experience as a negotiator between R&D, marketing and sales, this workshop aims to bridge that gap. Participants should go away with a better understanding of how to avoid such disagreements and delays.
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  • Categories: Business, Industrie, showcase

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